Hello, I'm Leila!
A Designer Who Blends Creativity, People, and Technology
I’m a Product & Brand Designer who turns creative ideas into thoughtful digital experiences. I enjoy collaborating with teams that challenge convention, using research and testing to shape effective solutions. I design responsive websites, digital products, and visual identities that balance usability with strong visual impact.
My Journey in Design
My design odyssey began more than 10 years ago, blossoming in my hometown and fueled by a lifelong passion for print design, graphic design, and the captivating world of photography. This passion took me on international adventures, where I honed my skills in the print and media industry. It was there that I discovered the magic of motion graphics, and this newfound love ignited a fire within me. This led to creating engaging promos and content for TV channels and other media outlets all over the world.
Leveraging my design foundation, I transitioned to UI/UX in Canada. As a UX/UI Designer at PIC2MOTION Inc., I created user-centric interfaces and championed collaborative design processes. My contributions resulted in successful projects across various complexities, solidifying PIC2MOTION’s reputation for innovative design.
Driven by a desire to delve deeper into user interaction, I pursued Interaction Design studies at Seneca College during the pandemic. This experience solidified my focus on the UX side of product design. I continue to craft digital products with a user-centric approach, fueled by a love for technology and its potential to enhance people’s lives.This passion for learning is a constant companion, and I believe the design journey is one of continuous exploration and growth.
My Design Principles
Design is about making things look good and work well. It’s finding the perfect balance between style and function. I believe in creating designs that are simple, clear, and enjoyable to use. Every design tells a story, and I aim to make sure it’s a good one.
Beyond Design
Personal Interests
I love capturing the world through my lens, whether it’s the serene beauty of nature or the vibrant energy of street life in new towns and countries. People-watching from a cozy café is one of my favorite pastimes, adding a touch of sweetness to my day (literally) with my baking skills—my cakes are a hit, or so I’m told! When I’m not walking or swimming, you can find me playing with new apps and exploring the latest trends. I’m also a huge podcast fan, diving into topics like self-improvement, communication skills, and my favorite, UX insights from the Nelson Group.
